Augmented, Virtual and Mixed Reality Directory

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Immersive Storytelling – Which Came First: The Technology or the Creative?

There I was in a cinema 10 years ago captivated, pupils fully dilated, and hit squarely between the retina, chasing technicoloured humanoids and hybrid creatures through a fantasy world across the big screen. The movie? James Cameron’s, Avatar. My emotional and visual senses were in overdrive following complex characters and multi-layered storytelling. I was immersed in these elements, but what also had me jumping in my seat was an insight to the future of technological advancements for instinctive human interactions with technology itself. That magic moment in the movie was seeing data captured and transferred with the quick and casual swipe of a finger from the translucent curved monitor directly on to the movie character’s tablet. Bam! Right there, I knew I needed to be a part of this future. Since then, over the last nine years I’ve been fortunate to work with top industry creative and technical individuals and development teams, sharing our company successes and celebrating theirs. These studios and companies develop mind blowing real-time virtual reality projects and experiences, where authentic motion for 3D animated avatars is needed to deliver a highly convincing and believable player and audience experience. They reside across a broad spectrum of sectors in motion capture, game development, training and simulation, virtual YouTubing, R&D for next-gen realism in facial animation, live broadcast, film and TV, VFX, real-time production, pre-vis, post- production, advertising, live performances, LBVR, holograms, education, social VR, VR collaboration and more. The real-time technologies that support and drive their projects and systems are both cutting-edge and innovative–when they pack the punch with memorable immersive storytelling, then they’ve delivered the full picture to their audience. Human interactions within XR needs to become second nature where our instinct overrides considered actions, which means when all our senses are fired then the more tangible and emotionally connected...

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