Augmented, Virtual and Mixed Reality Directory

Background Image

My Thoughts on Immersive Tech

As a child I was always excited about new technology. I had magazines with flying car concepts, and I would get delighted watching movies that involve future tech. While growing up I obsessed about the potential of virtual reality in video games. While I loved playing video games as a 90s kid, I always felt like they were already behind. I thought the experience could be more immersive. I find it funny, when I look back at my childhood, I was a kid fascinated by immersive tech. I was already wondering when consumer VR would be a reality. I could not imagine I would be in this industry that I fell into while I was in graduate school at Savannah College of Art and Design. A friend of mine in my Media Theory class did a project on virtual reality. He was able to borrow a professor's Oculus Developer Kit 2 (DK2) headset for it.This was the first time I tried out a virtual reality headset, and while not perfect, I thought it was an awesome experience. It was at that point, I knew I wanted to be a part of the VR industry. I made my graduate thesis virtual reality focused and participated in the 2017 Oculus Launch Pad program. After graduate school, I got my current job doing VR design for a company called The Danse, a virtual and augmented reality company located in Memphis, Tennessee. I find virtual reality and other forms of immersive technology like augmented, mixed, and extended reality (AR, MR, XR) to be the future, especially in regards to education, training, and art. Immersive tech is an excellent tool for both education and training simulations. At The Danse, we do a lot of training and educational simulations for enterprise and universities in both virtual and...

Read More

Three movers in immersive tech and their impact in commercial verticals

I’ve been involved in the immersive space from the initial growing pains of a veryraw strategy to “get a VR headset in every home”,to more practical applications of real world use cases that enhance business performance. As sophistication around technologies has evolved, successful use cases can be found in almost every vertical, showing definitive ROI and quantifiable results such as reduction inhuman error,greater data retention, and end consumer repeat engagement. These success cases have sparked the vigorous piloting of new ideas and applications, capitalizing on the creativity of those who have sustained long-term vision for these technologies. I see three primary movers in immersive technology today: 1. Quantifiable ROI; 2. A more sophisticated knowledge around appropriate use cases for each technology offering; and 3. Successes AND failures in business models, better informing operational decisions. While I often refer to entertainment as the “low hanging fruit” of immersive tech, it is also the gateway to greater adoption. What starts in entertainment doesn’t stay there (all recurring themes if you’ve ever been to one of my presentations). Entertainment platforms are a reliable foundation for proving out industry success, and grounds for new ideas and technologies. After all, entertainment has played this role for decades. It is well known that games (and military applications)drive massive innovation efforts across IT. The most basic starting point: a premium experience with quality content and adequate engagement is required for consumer adoption, whether that engagement leads to greater ticket sales or more successful (in the case of healthcare) patient trials. Less successful use cases are also invaluable. Where one business model may not ultimately prove viable, careful observers will identify the elements of that model that were productiveand devise a new approach to successfully exploit the positives. One lesson applied across verticals is that “immersive technology” is more than just virtual...

Read More

Password reset link will be sent to your email