Augmented, Virtual and Mixed Reality Directory

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Snapchat Lenses Vs. Instagram Filters Which AR Platform is Best for Your Organic Marketing Strategy?

When Instagram Branded Effects came out of beta last August, I had high hopes that AR filters would help democratize product and brand promotion on this platform. My assumption was that by allowing your audience to insert themselves into your brand’s narrative and share branded AR content in their Stories,...

Chrissy Gow

AccessAR Founder

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Immersive Technology + K-12 Education: Time for high- quality content

Immersive technologies are helping to reshape the ecosystem of learning. From healthcare to K- 12 education, many are looking to incorporate immersive tech into their own teaching practices. Nevertheless, many are often overwhelmed by several barriers like the cost of procurement, maintenance, and high-quality content development. Currently, innovative technology has outpaced...

Hassanatu and Hussainatu Blake

Creators and Hosts of TwinFold: All things EdTech

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VR TO MEET US AND WALK TOGETHER

I never considered approaching Virtual Reality and immersive realities, it was pure chance how it entered my life. It all started with a challenge, creating 360videosin Colombia, where I live, so that they could be sold and exhibited abroad. I immediately loved the idea, being a VR pioneer in Colombia,...

Carlo Corinaldesi

Director & Creative XR

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The Promise of VR in Healthcare

This blog is a condensed version of a longer report that discusses the neuroscience behind VR, and shows that VR is effective in healthcare because it broadly engages multiple learning and performance systems in the brain in synchrony. We discuss four specific uses cases in healthcare where we see VR...

Todd Maddox & Tim Fitzpatrick

IKONA Health

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Immersive Storytelling – Which Came First: The Technology or the Creative?

There I was in a cinema 10 years ago captivated, pupils fully dilated, and hit squarely between the retina, chasing technicoloured humanoids and hybrid creatures through a fantasy world across the big screen. The movie? James Cameron’s, Avatar. My emotional and visual senses were in overdrive following complex characters and...

Siobhán Hofma

Head of PR and Communications, IKINEMA

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Why HDR matters more in VR and AR

High Dynamic Range (HDR) is a term that is used in relation to describing the increased area of variation in both color and brightness made possible by displays that support it. HDR comes in a confusing handful of standards, HDR10, Dolby Vision, Hybrid Log Gamma, Advanced HDR and most recently HDR10+....

Daniel Dobson

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Key considerations when scaling virtual reality across the enterprise

Currently most large companies and educational institutes have only just started their exploration of virtual reality technology. Some have engaged third party organisations to develop “one off” applications with no strategic approach, while having some initial success, many are disappointed with the ongoing value. My team and I have been exploring solutions...

Joe Millward

Innovation Manager at TAFE NSW Digital Lab

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Why XR is a natural fit for Health and Telemedicine

With the global telemedicine market expected to reach $30.12 billion by 2026 and Virtual Reality (VR) in healthcare expected to reach a market value of $3.8 billion by 2020, it is an area that we need to monitor closely. Telemedicine allows patients to access medical expertise quickly, efficiently and without travel.  Telemedicine can also be...

Louisa Spring

Founder of SAM-i

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