VR + AR will Never be Strong Without Great Marketing! Not going to happen. Nor should it. Thousands of hours. Yes. Thousands of hours you’ve put into your beautiful platforms. Only to fail by dismal marketing? I see so many thousands of new platforms, headsets, content and machines of XR every year and 90 percent of them no...
Christopher Lafayette
As a child I was always excited about new technology. I had magazines with flying car concepts, and I would get delighted watching movies that involve future tech. While growing up I obsessed about the potential of virtual reality in video games. While I loved playing video games as a...
The Exponential technologies are reshaping the ecosystem of the workforce, and the workplace is every day more digital at every level of the organizations. When we give a look and rethink its whole dimension, we can envision new perspectives of opportunities and challenges involved. When we talk about the future of...
"‘People don’t buy products and services, they buy culture’ - Simon Sinek" The immersive technology industry does two things amazingly: Making impressive technology (The What), and memorable names (The Who). Oculus Go Quest and Rift, Vive and Vive Pro, Odyssey and +, Hololens, Lightwear, Teslasuit, even Labo VR. Inside out tracking,...
In a world painted with data and guided by experiences there will be little tolerance in the visual display of too much data. Manufacturers of Smart IoT products however are doing their very best to simplify the user experience component at least. Companies such as PTC and Reflekt AR for example...
Team Northeast Ohio
Where do I start? How does one begin to document history? Where do we start and how do we say it? How should we say it? And, why? The purpose of this blog series is manifold. I have the pleasure of hearing from people everyday who’re building immersive technology. They share their...
We are entering an exciting era for immersive technology as the latest hardware, software and number of paying consumers are at an all-time best. I’ve been a follower of virtual reality since 2015 and I first used an Oculus DK2 at my local science centre in 2016. Back then the graphics...
Be Responsible, Build Strong! -XR Safety Initiative XR Safety Initiative – XRSI – is viewed by many stakeholders as a necessary component to proactively anticipate and address the cybersecurity challenges faced by globally dispersed researchers when establishing baseline standards and discovery of novel cyber attacks in emerging technologies. These are very...
XR Safety Initiative (XRSI)
The African proverb, “It takes a village to raise a child”, can elicit memories of child rearing in times past. Children were raised by their parents, grandparents, extended families and neighbors. Families gained varied knowledge in all aspects of life from people who were invested in their wellbeing, growth, and...
Underminer Studios
