Augmented, Virtual and Mixed Reality Directory

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Immersive Technologies Create Connections

When was the last time you heard a vlogger or influencer say, “Document it” or “Tell your story”? There are likely examples of this in your various social feeds right now and we see brands taking advantage of this strategy every day to successfully drive sales. Storytelling is the current...

Philip & Jen Oloo

SPACIALISTS

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Sensation & Perception in Virtual Reality

Immersive Technologies are here to make their mark in almost every industry! But then, let’s admit it, our bodies were not designed for Virtual Reality. By applying artificial stimulation to our senses, we are disrupting the operation of biological mechanisms that have taken hundreds of millions of years to evolve in...

Bhumika Sharma

Senior Manager

Publicis Sapient

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VR TO MEET US AND WALK TOGETHER

I never considered approaching Virtual Reality and immersive realities, it was pure chance how it entered my life. It all started with a challenge, creating 360videosin Colombia, where I live, so that they could be sold and exhibited abroad. I immediately loved the idea, being a VR pioneer in Colombia,...

Carlo Corinaldesi

Director & Creative XR

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The Promise of VR in Healthcare

This blog is a condensed version of a longer report that discusses the neuroscience behind VR, and shows that VR is effective in healthcare because it broadly engages multiple learning and performance systems in the brain in synchrony. We discuss four specific uses cases in healthcare where we see VR...

Todd Maddox & Tim Fitzpatrick

IKONA Health

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Immersive Storytelling – Which Came First: The Technology or the Creative?

There I was in a cinema 10 years ago captivated, pupils fully dilated, and hit squarely between the retina, chasing technicoloured humanoids and hybrid creatures through a fantasy world across the big screen. The movie? James Cameron’s, Avatar. My emotional and visual senses were in overdrive following complex characters and...

Siobhán Hofma

Head of PR and Communications, IKINEMA

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Key considerations when scaling virtual reality across the enterprise

Currently most large companies and educational institutes have only just started their exploration of virtual reality technology. Some have engaged third party organisations to develop “one off” applications with no strategic approach, while having some initial success, many are disappointed with the ongoing value. My team and I have been exploring solutions...

Joe Millward

Innovation Manager at TAFE NSW Digital Lab

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Shifting the VR consciousness

The other day, I came across a VR booth and two teenagers trying out applications there. They were wearing the latest sneakers;hip sunglasses and they had their Oculus Go VR headsets positioned on top of their heads like fashion accessories and giggling with their new toy. That might not be...

Parul Wadhwa

Creative Director and Producer, VR/AR/XR

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Voice + VR, the Next, Next Frontier of Storytelling

There’s a lot of activity happening in the background on Amazon’s Alex platform. Developers and designers are creating voice skills (apps) that allow us to interact with computers and the internet in dynamic new ways. But what happens when that level of interactivity continues and is merged with XR? While there...

Alix Cave

VR Producer & Filmmaker

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