Augmented, Virtual and Mixed Reality Directory

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Diversity and Inclusion in XR

XRSI Launches A Novel Diversity and Inclusion Effort: Cyber-XR Coalition Kavya Pearlman, XRSI Founder and CEO, says that “The Cyber-XR Coalition has been formed specifically to address the need for diversity and inclusion in both cybersecurity and XR domain while bringing them together to address social and technical biases in emerging...

Kavya Pearlman and Marco Magnano

XRSI

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A Gathering in Brussels

People are building in Brussels. Stereopsia was just different. Sure, I can tell you about the lectures, booths and great food. But, that’s a different story. A different feeling. The feeling id like to convey is that of discipline, focus and sharing space with those who have an affinity toward learning the best...

Christopher Lafayette

Architect | VR /AR/AI/XR

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The evolution of culture, through the XR World

I live in Italy, a country that hardly accepts to modify or renounce its traditions. Leonardo Da Vinci, Michelangelo Buonarroti, Sandro Botticelli, Filippo Brunelleschi, are "The Masters of the Renaissance" who contributed to the artistic birth of Florence in the 15th century. How can we succeed, through new technologies, in enhancing such...

Cecilia Lascialfari

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Immersive Entertainment, a Double-Edged Sword

The immersive entertainment industry has seen significant growth over these last four years, driving a new generation of location-based entertainment (LBE) that caters to consumers wanting more participatory, interactive and social experiences, better known as the Experience Economy. According to the 2017 Eventbrite report, The Experience Movement, over 75% of...

Leila Amirsadeghi

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Immersive Technologies Create Connections

When was the last time you heard a vlogger or influencer say, “Document it” or “Tell your story”? There are likely examples of this in your various social feeds right now and we see brands taking advantage of this strategy every day to successfully drive sales. Storytelling is the current...

Philip & Jen Oloo

SPACIALISTS

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Sensation & Perception in Virtual Reality

Immersive Technologies are here to make their mark in almost every industry! But then, let’s admit it, our bodies were not designed for Virtual Reality. By applying artificial stimulation to our senses, we are disrupting the operation of biological mechanisms that have taken hundreds of millions of years to evolve in...

Bhumika Sharma

Senior Manager

Publicis Sapient

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Go beyond screen with a technical magic

/ AR camera looks simple but it’s a way to do successful branding and promote a media contents. / So many people know what augmented reality is and have understood what they can do with it. Pokemon Go and smartphone were the flint and firestone. It’s already been over three years...

Seong-Jik KIM

Principal UX/UI Designer, VR/AR Designer

KBS (Korean Broadcasting System)

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Snapchat Lenses Vs. Instagram Filters Which AR Platform is Best for Your Organic Marketing Strategy?

When Instagram Branded Effects came out of beta last August, I had high hopes that AR filters would help democratize product and brand promotion on this platform. My assumption was that by allowing your audience to insert themselves into your brand’s narrative and share branded AR content in their Stories,...

Chrissy Gow

AccessAR Founder

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Immersive Technology + K-12 Education: Time for high- quality content

Immersive technologies are helping to reshape the ecosystem of learning. From healthcare to K- 12 education, many are looking to incorporate immersive tech into their own teaching practices. Nevertheless, many are often overwhelmed by several barriers like the cost of procurement, maintenance, and high-quality content development. Currently, innovative technology has outpaced...

Hassanatu and Hussainatu Blake

Creators and Hosts of TwinFold: All things EdTech

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VR TO MEET US AND WALK TOGETHER

I never considered approaching Virtual Reality and immersive realities, it was pure chance how it entered my life. It all started with a challenge, creating 360videosin Colombia, where I live, so that they could be sold and exhibited abroad. I immediately loved the idea, being a VR pioneer in Colombia,...

Carlo Corinaldesi

Director & Creative XR

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The Promise of VR in Healthcare

This blog is a condensed version of a longer report that discusses the neuroscience behind VR, and shows that VR is effective in healthcare because it broadly engages multiple learning and performance systems in the brain in synchrony. We discuss four specific uses cases in healthcare where we see VR...

Todd Maddox & Tim Fitzpatrick

IKONA Health

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Immersive Storytelling – Which Came First: The Technology or the Creative?

There I was in a cinema 10 years ago captivated, pupils fully dilated, and hit squarely between the retina, chasing technicoloured humanoids and hybrid creatures through a fantasy world across the big screen. The movie? James Cameron’s, Avatar. My emotional and visual senses were in overdrive following complex characters and...

Siobhán Hofma

Head of PR and Communications, IKINEMA

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Why HDR matters more in VR and AR

High Dynamic Range (HDR) is a term that is used in relation to describing the increased area of variation in both color and brightness made possible by displays that support it. HDR comes in a confusing handful of standards, HDR10, Dolby Vision, Hybrid Log Gamma, Advanced HDR and most recently HDR10+....

Daniel Dobson

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Key considerations when scaling virtual reality across the enterprise

Currently most large companies and educational institutes have only just started their exploration of virtual reality technology. Some have engaged third party organisations to develop “one off” applications with no strategic approach, while having some initial success, many are disappointed with the ongoing value. My team and I have been exploring solutions...

Joe Millward

Innovation Manager at TAFE NSW Digital Lab

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Why XR is a natural fit for Health and Telemedicine

With the global telemedicine market expected to reach $30.12 billion by 2026 and Virtual Reality (VR) in healthcare expected to reach a market value of $3.8 billion by 2020, it is an area that we need to monitor closely. Telemedicine allows patients to access medical expertise quickly, efficiently and without travel.  Telemedicine can also be...

Louisa Spring

Founder of SAM-i

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The need for more simulations of the human body

There are many known and unknown elements, ways and conditions of the physiological external and internal structure of the human body. The way in which health practitioners have come to learn in particular fields of study have been mainly by way of books, illustrations, cadavers and living beings. In the natural...

Christopher Lafayette

Emergent Technologist

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Shifting the VR consciousness

The other day, I came across a VR booth and two teenagers trying out applications there. They were wearing the latest sneakers;hip sunglasses and they had their Oculus Go VR headsets positioned on top of their heads like fashion accessories and giggling with their new toy. That might not be...

Parul Wadhwa

Creative Director and Producer, VR/AR/XR

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Voice + VR, the Next, Next Frontier of Storytelling

There’s a lot of activity happening in the background on Amazon’s Alex platform. Developers and designers are creating voice skills (apps) that allow us to interact with computers and the internet in dynamic new ways. But what happens when that level of interactivity continues and is merged with XR? While there...

Alix Cave

VR Producer & Filmmaker

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Creating the Future of Marketing

“This changes everything” is what I seem to say to myself at least every few weeks while I’ve been working in Virtual Reality and Augmented Reality.  It could be as simple as people changing the terms, “It’s XR now” or “It’s all about Spatial Computing, really.”  But it’s more about...

Samantha G. Wolfe

Managing Partner

We Are Phase2

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The Lost World of Spatial Computing

VR + AR will Never be Strong Without Great Marketing! Not going to happen. Nor should it. Thousands of hours. Yes. Thousands of hours you’ve put into your beautiful platforms. Only to fail by dismal marketing? I see so many thousands of new platforms, headsets, content and machines of XR every year and 90 percent of them no...

Christopher Lafayette

Architect | VR /AR/AI/XR

Christopher Lafayette

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Spatial Computing + Advanced Analytics + 5G: a huge opportunity for real smart cities implementation

The Exponential technologies are reshaping the ecosystem of the workforce, and the workplace is every day more digital at every level of the organizations. When we give a look and rethink its whole dimension, we can envision new perspectives of opportunities and challenges involved. When we talk about the future of...

Rosario B. Casas

Co-founder at VR Americas

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The Culture of XR Technologies

"‘People don’t buy products and services, they buy culture’ - Simon Sinek" The immersive technology industry does two things amazingly: Making impressive technology (The What), and memorable names (The Who). Oculus Go Quest and Rift, Vive and Vive Pro, Odyssey and +, Hololens, Lightwear, Teslasuit, even Labo VR. Inside out tracking,...

Jake Vital

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The Extension of Reality

Where do I start? How does one begin to document history? Where do we start and how do we say it? How should we say it? And, why? The purpose of this blog series is manifold. I have the pleasure of hearing from people everyday who’re building immersive technology. They share their...

Christopher Lafayette

Architect | VR /AR/AI/XR

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Immersive Transformation Has Begun

We are entering an exciting era for immersive technology as the latest hardware, software and number of paying consumers are at an all-time best. I’ve been a follower of virtual reality since 2015 and I first used an Oculus DK2 at my local science centre in 2016. Back then the graphics...

Suzzane Lee

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Trust, Privacy and Safety will define the success of XR Technologies

Be Responsible, Build Strong!    -XR Safety Initiative  XR Safety Initiative – XRSI – is viewed by many stakeholders as a necessary component to proactively anticipate and address the cybersecurity challenges faced by globally dispersed researchers when establishing baseline standards and discovery of novel cyber attacks in emerging technologies. These are very...

Kavya Pearlman

CEO & Founder

XR Safety Initiative (XRSI)

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Finding Your Village in Our Modern Society

The African proverb, “It takes a village to raise a child”, can elicit memories of child rearing in times past. Children were raised by their parents, grandparents, extended families and neighbors. Families gained varied knowledge in all aspects of life from people who were invested in their wellbeing, growth, and...

Alexandria Porter

CEO & FOUNDER

Underminer Studios

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Imagining New Realities

Growing up as a kid with an overactive Imagination to now being a software engineer during the rise and growth of XR content is a dream come true for me. My mom would often tell stories about how growing up I’d have these large scale storylines and events happening with...

Jonathan Jennings

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Three movers in immersive tech and their impact in commercial verticals

I’ve been involved in the immersive space from the initial growing pains of a veryraw strategy to “get a VR headset in every home”,to more practical applications of real world use cases that enhance business performance. As sophistication around technologies has evolved, successful use cases can be found in almost...

Amy Hedrick

CEO & Co-Founder

Cleanbox Technology Inc.

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Future is Virtual

I am the Founder of Immersion VR Fest. India’s 1st AR/VR Film Festival & Conference which was held 1st/2nd March-19 in Mumbai. Over 600 People turned up for the two-day event without any press or media support. We had over 45 speakers who spoke across different industries such as education, healthcare,...

Eddie Avil

Founder

Immersion VR Fest

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Designing Our Future

XR reminds me of the early days of Cinema where opportunity was wide open. With every potential fear of failure there was something new and refreshing that was birthed out of curiosity. We are in a time and space that's ripe for curiosity and exploration. Here is an opportunity to...

Alton Glass

Co-Founder | CEO

GRX Immersive Labs

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