Where to begin. While there are many things that can be said about virtual reality, the first and not-so-obvious admittance must be to understand exactly where we are in the growth-narrative. With so many headsets launching every month, and most of them not so dramatically different from one another save a few...
When Instagram Branded Effects came out of beta last August, I had high hopes that AR filters would help democratize product and brand promotion on this platform. My assumption was that by allowing your audience to insert themselves into your brand’s narrative and share branded AR content in their Stories,...
Immersive technologies are helping to reshape the ecosystem of learning. From healthcare to K- 12 education, many are looking to incorporate immersive tech into their own teaching practices. Nevertheless, many are often overwhelmed by several barriers like the cost of procurement, maintenance, and high-quality content development. Currently, innovative technology has outpaced...
I never considered approaching Virtual Reality and immersive realities, it was pure chance how it entered my life. It all started with a challenge, creating 360videosin Colombia, where I live, so that they could be sold and exhibited abroad. I immediately loved the idea, being a VR pioneer in Colombia,...
This blog is a condensed version of a longer report that discusses the neuroscience behind VR, and shows that VR is effective in healthcare because it broadly engages multiple learning and performance systems in the brain in synchrony. We discuss four specific uses cases in healthcare where we see VR...
IKONA Health
There I was in a cinema 10 years ago captivated, pupils fully dilated, and hit squarely between the retina, chasing technicoloured humanoids and hybrid creatures through a fantasy world across the big screen. The movie? James Cameron’s, Avatar. My emotional and visual senses were in overdrive following complex characters and...
High Dynamic Range (HDR) is a term that is used in relation to describing the increased area of variation in both color and brightness made possible by displays that support it. HDR comes in a confusing handful of standards, HDR10, Dolby Vision, Hybrid Log Gamma, Advanced HDR and most recently HDR10+....
With emerging technology, the pace of adoption is typically defined by the “hype cycle,” or a graph developed by Gartner to define the different phases of mass adoption, and rate at which an emerging application or platform is progressing from euphoric, unrealistic predictions to actual, practical applications. According to Gartner,...
Currently most large companies and educational institutes have only just started their exploration of virtual reality technology. Some have engaged third party organisations to develop “one off” applications with no strategic approach, while having some initial success, many are disappointed with the ongoing value. My team and I have been exploring solutions...
