/ AR camera looks simple but it’s a way to do successful branding and promote a media contents. / So many people know what augmented reality is and have understood what they can do with it. Pokemon Go and smartphone were the flint and firestone. It’s already been over three years...
KBS (Korean Broadcasting System)
Where to begin. While there are many things that can be said about virtual reality, the first and not-so-obvious admittance must be to understand exactly where we are in the growth-narrative. With so many headsets launching every month, and most of them not so dramatically different from one another save a few...
When Instagram Branded Effects came out of beta last August, I had high hopes that AR filters would help democratize product and brand promotion on this platform. My assumption was that by allowing your audience to insert themselves into your brand’s narrative and share branded AR content in their Stories,...
Immersive technologies are helping to reshape the ecosystem of learning. From healthcare to K- 12 education, many are looking to incorporate immersive tech into their own teaching practices. Nevertheless, many are often overwhelmed by several barriers like the cost of procurement, maintenance, and high-quality content development. Currently, innovative technology has outpaced...
There’s a lot of activity happening in the background on Amazon’s Alex platform. Developers and designers are creating voice skills (apps) that allow us to interact with computers and the internet in dynamic new ways. But what happens when that level of interactivity continues and is merged with XR? While there...
VR + AR will Never be Strong Without Great Marketing! Not going to happen. Nor should it. Thousands of hours. Yes. Thousands of hours you’ve put into your beautiful platforms. Only to fail by dismal marketing? I see so many thousands of new platforms, headsets, content and machines of XR every year and 90 percent of them no...
Christopher Lafayette