Augmented, Virtual and Mixed Reality Directory

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Sensation & Perception in Virtual Reality

Immersive Technologies are here to make their mark in almost every industry! But then, let’s admit it, our bodies were not designed for Virtual Reality. By applying artificial stimulation to our senses, we are disrupting the operation of biological mechanisms that have taken hundreds of millions of years to evolve in...

Bhumika Sharma

Senior Manager

Publicis Sapient

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Immersive Technologies Create Connections

When was the last time you heard a vlogger or influencer say, “Document it” or “Tell your story”? There are likely examples of this in your various social feeds right now and we see brands taking advantage of this strategy every day to successfully drive sales. Storytelling is the current...

Philip & Jen Oloo

SPACIALISTS

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Go beyond screen with a technical magic

/ AR camera looks simple but it’s a way to do successful branding and promote a media contents. / So many people know what augmented reality is and have understood what they can do with it. Pokemon Go and smartphone were the flint and firestone. It’s already been over three years...

Seong-Jik KIM

Principal UX/UI Designer, VR/AR Designer

KBS (Korean Broadcasting System)

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Immersive Technology + K-12 Education: Time for high- quality content

Immersive technologies are helping to reshape the ecosystem of learning. From healthcare to K- 12 education, many are looking to incorporate immersive tech into their own teaching practices. Nevertheless, many are often overwhelmed by several barriers like the cost of procurement, maintenance, and high-quality content development. Currently, innovative technology has outpaced...

Hassanatu and Hussainatu Blake

Creators and Hosts of TwinFold: All things EdTech

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VR TO MEET US AND WALK TOGETHER

I never considered approaching Virtual Reality and immersive realities, it was pure chance how it entered my life. It all started with a challenge, creating 360videosin Colombia, where I live, so that they could be sold and exhibited abroad. I immediately loved the idea, being a VR pioneer in Colombia,...

Carlo Corinaldesi

Director & Creative XR

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The Promise of VR in Healthcare

This blog is a condensed version of a longer report that discusses the neuroscience behind VR, and shows that VR is effective in healthcare because it broadly engages multiple learning and performance systems in the brain in synchrony. We discuss four specific uses cases in healthcare where we see VR...

Todd Maddox & Tim Fitzpatrick

IKONA Health

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Immersive Storytelling – Which Came First: The Technology or the Creative?

There I was in a cinema 10 years ago captivated, pupils fully dilated, and hit squarely between the retina, chasing technicoloured humanoids and hybrid creatures through a fantasy world across the big screen. The movie? James Cameron’s, Avatar. My emotional and visual senses were in overdrive following complex characters and...

Siobhán Hofma

Head of PR and Communications, IKINEMA

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